GODT BRØD DM
Studentwork 2013
Brief: Godt Brød is an organic bakery in Norway. Godt Brød wanted to expand their business by making a DM about their lunch service for businesses and firms. They call the service ”møtemat” which means ”meeting food”.
Target Audience: Our target audience are businesses that demand efficiency, results and good communication skills. The DM is to be sent to the head of human recourses who considers buying lunch for their employees once in a while.
Goal: The DM is going to inform their receivers about the new lunch service, and that they can get 25 % off on their first order.
Visual solution: We made a paperbag with a receipt on how to make good results.
Credits: Ingvild Kvinge, Silje Aksdal, Simon Wiig Andersen.
Text:
In this bag you will find freshly baked buns. Greetings the baker.
Happy and satisfied employee - 36 kr
Effective employee - 42 kr
Hard-working colleague - 23 kr
Great work environment - 53 kr
Total: Good results
This may sound expensive, but turn the bag and see the offer from Godt Brød.
Total: Good results
This may sound expensive, but turn the bag and see the offer from Godt Brød.
Text:
Do you wish that you could make your working day even better for your colleagues?
You might think that treating your staff with lunch is a waste for money.
However, we believe that by investing in your staff your business will provide fast visible results.
Our tasty and healthy lunch gives you and your colleagues the break you need to make a good effort all day. Do you want satisfied employees, better results and a good working environment?
Order lunch from Godt Brød. We deliver directly from our stores, so that you can enjoy a freshly baked meal for lunch. We give you 25% discount on our lunch specials during the first two months, if you order within March.
